During the forum, within the framework of Fruit Logistica 2018, the presentation of the project "Agro-Trade of Ukraine" was presented by the Project Leader André Pilling.

In particular, the presentation included the results of the project in 2017 and outlined the main priority areas of its work in Ukraine for 2018.

The event was initiated by the Working Group on Agriculture at the Eastern Committee of the German Economy. For example, besides regional export trainings, participation in exhibitions of food and agricultural products, trade shows, (Biofach, Fruit Logistica 2018, SIAL 2018) the project plans to hold a series of B2B meetings of Ukrainian producers with German buyers from in Ukraine (in particular during the 5th Food Forum in October 2018 and during World Food Ukraine in November 2018).

During the panel discussion Olga Trofimtseva noted that despite the existing obstacles in exporting Ukrainian agricultural products, it should be noted the growing business culture of Ukrainian producers. This fact significantly increases their chances in the European and international markets.

A. Pilling emphasized the positive trends in foreign trade relations between Ukraine and the EU (within the product group 01-24), so, in particular, exports of Ukrainian agricultural products to the EU increased to $ 5.82 billion in 2017 compared to $ 4.2 billion in 2016. Thus, he noted the positive export dynamics for domestic producers. Germany's share in foreign trade is 10.5% (from $ 846.9 million in 2017). André Pilling noted that manufacturers need to carefully approach the export strategy, analyze the potential of its sales market, make calculations, and have a clear marketing strategy.

Another relevant issue for Ukrainian exporters today is the creation of a national brand "Made in Ukraine". According to Dmitry Kroshka, Ukrsadprom, Ukraine already has its own brand that needs to be developed and maintained. Oksana Kozlovskaya, representative of the Embassy of Ukraine in Berlin, emphasized that in order to successfully support the national brand, it is essential to involve an aggressive marketing strategy. In turn, Bogdan Shapoval, UFEB, noted that in addition to aggressive marketing, it is necessary to set stricter requirements and standards for products on the national market.

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