On January 17th, 2020, within the framework of the Green Week international exhibition in Berlin, the project "Agritrade Ukraine" in cooperation with the Association "Ukrainian Agribusiness Club" held a panel discussion "Development of Ukrainian Agriculture: Chances for German Trade".

The participants of the discussion considered the current state of the agricultural sector of Ukraine and prospects for its development in the field of export, both from the political side and from the business side.

The agrarian exports account for a large share of total exports, namely - 40%, and the main crops are rapeseed, corn, soybean, sunflower oil and mustard.

Currently, Ukrainian exports are associated primarily with oilseeds and cereals, and the past 15-20 years have shown an increase in acreage under corn, wheat, soybeans and rapeseed.

Despite the fact that one should not expect a quick transition from raw materials to finished products, Ukrainian companies are gradually increasing their exports of processed products. Thus, the main export products to Germany from Ukraine today are tomato paste, apple juice, frozen berries, canned vegetables, chicken and nuts.

Today, Ukrainian exporters have many more challenges and tasks: marketing, branding, building consumer trust through high quality products and product safety, strengthening the national currency, which can lead to declining revenues, and land issues that can reorient investment in the agricultural sector.

Equally important for the successful experience is the consideration of the consumer behaviour.

After all, one needs to think about consumers of the future and the change of generations, and as a result - the transformation of food and consumer habits. For the development of enterprises in general, and for successful exports in particular, it is important to feel the trends and try to anticipate their development.

Nowadays more and more German consumers are paying attention not only to the quality and certification of products, but also to the country of origin of the food.

Particular attention should be paid to the Nutri-Score food labeling system, which is expected to start operating in Germany in the near future. This system displays the nutritional value of a product on a five-point scale with color and alphabetical schemes and helps consumers to get quick information about the nutritional properties of the product. And while the use of this type of marking is optional, it can be an additional step for consumers. The Nutri-Score is now officially launched in France (2017) and Belgium (2019).

Among the participants of the panel discussion were: Taras Vysotsky, Deputy Minister of Economic Development, Trade and Agriculture of Ukraine; Hermann Intemann, Agricultural Attaché of the Embassy of the Federal Republic of Germany in Ukraine; Helena Melnikov, CEO, Waren-Verein der Hamburger Börse e. V .; Andreas Urich, Monolith Deutschland Vertriebs GmbH; Roman Slastion, Director General, Association "Ukrainian Agribusiness Club"; Sergey Zhaburovsky, German-Ukrainian Chamber of Commerce.

Загрузка... .